“My website is doing great in Google, simply enter my company’s name and you will find my website in a second.” How many business managers fall mistakenly for this argument? Of course people that already know your company will immediately find your website through Google. However, the idea is to attract people who do NOT
In order to determine whether a web page will rank high in the search results, Google looks at the following: Content: Does your webpage score high in terms of the keyword used? Is the keyword repeated sufficiently, too little or too much? Are enough synonyms being used and what are these synonyms Domain value:
Attract more customers to your website: Checklist + white paper The past few weeks, you received newsletters with pointers on how to improve the structure, layout and content of your company website, aimed at attracting more customers. We hope you found these pointers useful. Finally, we have a special offer for you: A
YOUR HOMEPAGE = YOUR BUSINESS CARD Your homepage is mostly frequented by people who know your company by name. They enter the domain directly into their browser. Other internet users will reach your homepage through search engines, but will often end up on a different page of your website, depending on the search query
The content of your website: How NOT to do it In our previous newsletters we offered advice on how to improve the content of your website. Below you can find a few content choices up for improvement. “I want my affairs to be legally sound. Visitors to my website first have to read
The content of your website: – List options in the right order – Keep your website up-to-date and provide new content List options in the right order When given the choice, visitors will always prefer the final option. Keep this in mind when offering different options to your visitors. Click here for more
The content of your website: Calls-to-action, preferably on every web page A call-to-action is an incentive aimed at visitors to immediately do ‘something’. With a little motivation, visitors are inclined to take action a lot faster, call it human nature. A website merely presenting business information vs a website inviting to take action: research shows
The content of your website: Use meaningful text links In theory any element of a webpage can be turned into a link: buttons, images, portions of images, videos, entire sections of text. It is however more effective to use short and clear text links, something your visitors will appreciate, but also search engines.
The content of your website: Vital information first In school everybody learns to write texts in a certain way: an introduction setting the mood, an informative middle section, followed by a conclusion. When composing texts for the internet, it is beneficial to abandon the school method completely and apply the inverted pyramid method. You
The content of your website: Use keywords as foundation for your web texts Keywords are words that describe your company’s activities in detail. These words should definitely appear in your texts. Which keywords apply for the entire website? Which keywords relate to a specific page? Keywords are also the words entered into search engines
