The Importance of Keywords and Backlinks


Google uses more than 200 ranking factors as the checker in its algorithm for judging your website. Understanding these, and how to modify your site so that it’s optimised the best it can be, is the only realistic method to rise in the SERPs. Most experts agree that two of the most powerful factors boil down to these: keyword use and backlinks. We’ll come to backlinks in a moment, but first let’s examine keyword use. Why’s keyword use and their placement on the page so important? Google, and other search engines, use keywords to assess what your webpage is about and then how relevant it is to a user search query. Doing solid keyword research to determine the best keywords is your first step. If you’re not sure what a keyword is, remember that it can also be a keyword phrase such as ‘vitamins to help with arthritis’. These are known as long-tail keywords. A keyword can also be just a single word (although these are much harder to rank for as there’s more competition). Choosing your keywords is the kick-off point of the SEO process. If you choose irrelevant ones, you’ll see little progress with your SEO. The second step? Positioning your keywords in the right content elements of that page at the places where search engines pay attention when they’re crawling your webpage content. These include the most important page elements such as your SEO page title, meta description, H1, H2, H3 tags and much more. But how do you know if you’ve got it as right as you can? We can help! Fill in the form for a free Keyboost test: higher ranking in Google! 



SEO Page Optimizer Tool

This free checker tool, developed by our IT specialists at Keyboost, will evaluate your webpage for its SEO content. It then instructs you, step-by-step, how to improve the copy – and, crucially, – your keyword placement. Follow its guidance correctly and your webpage content will be restructured so that it’s certain to improve on its Google ranking.



Get your content word perfect


SEO Page Optimizer analyses each webpage for a given keyword for those parameters that Google finds important. It then compares them to a calculated average of the 10 – 12 webpages that already have top positions in Google for that keyword. Then it provides precise instructions for you to restructure the content and keyword use. This will allow you to get as near as possible to the average of the top 10 webpages currently ranking for your keyword term. All you have to do is follow its clear instructions! Want to test out one of your pages and see how well you’ve organised your content? We offer one free webpage analysis per day to all our customers. You get a new analysis every new day of the week, Monday to Sunday. That’s 365 free analyses a year! Simply input your webpage url or upload its html file. Then type in your target keyword and the country you’re targeting and SEO Page Optimizer will get to work. You’ll see the improvement in your ranking very rapidly. Try out the SEO Page Optimizer checker tool here.



Powerful indicators for your SEO


The second powerful indicator for Google ranking is the backlink. What are they? Backlinks (or inbound links) are links from external sites that point towards your website. Each backlink your site has is strong sign of popularity or authority. Backlinks are important for your SEO because Google will rank a site higher if it has quality backlinks. Another reason to get yourself quality backlinks is to attract visitors to arrive at your website. You can’t set up a website, and then just hope for the best that people will find their way to your website without showing them the way. This type of links are the signposts they need. Backlinks help search engine spiders crawl and uncover the route to your site. For new websites, particularly, or low-performing sites, they’re a fast and effective path towards speedier discovery and indexing of your site. This will lead to better search visibility and a higher position in Google’s organic results. Try out the Keyboost backlink service for free! 



Create sticky content


One of the best ways to achieve backlinks is to earn them. If your content is useful and relevant, then other website owners will want to reference your site and give a backlink. So it makes good sense to invest time in creating informative and compelling content. You can do this through your webpage content or your keyword-optimised blogs. Or create an informative white paper or case study and post it on your site. SEO experts call this kind of material ‘sticky’ content, precisely because it attracts links. Promoting this strong sticky content further through social media platforms such as Facebook, LinkedIn and Google+ will also help you build all-important backlinks because others will want to link to it.



Why it’s quality that counts


Not all backlinks are the same. Not all backlinks are good for your website. The quality backlinks you should be seeking out are the ones that are directed from relevant authoritative domains in your niche or sector. If the site linking to your site has a high Domain Authority and contains comparable or related content, your backlink will be good for your SEO and visibility. Here are some important points about choosing backlinks:

  1. Google judges relevance as a high trust indicator. If your website is about specialist health products for dogs, then receiving a backlink from a totally unrelated site about adult health insurance will be of little benefit. Google is not easily fooled. So when you go about building backlinks, check that the website you are linking to is in the same or a related niche.

  2. Google PageRank (Google PR) is one of the criteria Google uses to judge a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear in Google’s top 10. Google PageRank (PR) goes from 0 – 10 and is awarded according to the number and quality of a website’s backlinks. The more quality backlinks, the higher Google Pagerank. Raising your Google page rank is highly effective for SEO to boost your organic search results.

  3. If a backlink to your website is added to a page that links to high quality sites, ideally websites in the same sector or area of business as your site, it’s a good thing. Why? Because the search engines will conclude that your site should be classed with those high quality sites. So choose your backlink carefully.

  4. The top level domain (TLD) extension (that’s .com,, .fr) is another point to factor in for your backlinks. It’s far more effective to receive a backlink from websites that have similar audiences to yours. So if you’re based in the UK, generally and unless they have very high page authority like CNN, links from sites in another geographical area such as New Zealand, will be less beneficial.

  5. The anchor text you choose to link your backlink to is another important point to consider. These are the words that you choose to link out from. The quality of a backlink is better if the anchor text – that’s the words that form the clickable text of the link – either match or are similar to, the keywords that you’re trying to optimize for. To get best SEO effect, use words that contain relevant keywords. Don’t, for example, just use ‘read here’ or ‘click now’. Instead, think more creatively. Use ‘read about food for senior dogs here’ or ‘click for advice on nutritious puppy food’. You can use SEO Page Optimizer as a checker to see how well you’re using your anchor text. It will instruct you if it should be worded differently using more or less keywords.

  6. So how do you know what a bad backlink is? Usually these will be directed to your site from untrustworthy websites that have no connection with your site’s content. The effect will be even worse if you find you have a backlink from a site that has been penalized by Google.



Get the right links with Keyboost


If you know you don’t yet have enough backlinks, we can help. Here at Keyboost, we’ve developed a specialised tool that will search and place dynamic links to your site from other websites of relevance and authority for your target keyword. It’s called Keyboost. Keyboost ‘boosts’ a webpage using backlinks for a given keyword to higher rankings in Google.

Thanks to Keyboost, a well-optimised webpage (say, top 30 in Google) can reach the first page within the organic search results.  On average, a keyword that is in the top 30 can enter into the top 10 Google results. A keyword that is in the top 20 results can reach the top 5, and one that is in the top 10 can usually attain a position in the top 3 ranking. How does Keyboost do this? Our company employs a team of specialists who will research your keyword and the sites competing for that term.
Your consultant will then meticulously search for and identify only those sites of relevance and high Google authority to link to your site. Adding links to your site from ones that are not high-quality and with direct relevance is a pointless exercise. It can result in Google penalties. That’s why we take a quality-assured approach with our Keyboost link-building process. We seek out only trustworthy sites that have a direct bearing to your target keyword for our dynamic links.
If your content is receiving links from other relevant sites, that content will naturally rank higher with search engines’ organic results. Why not try it now? We offer one free Keyboost test per domain if your webpage qualifies as having a top 100 position in Google for a given keyword. Or if you’ve optimized a page for SEO using our SEO Page Optimizer tool. It’s simple to use. You just fill in our form and we’ll do the rest. We’ll then give you regular feedback on the progress of your site.
Not only is Keyboost free to use, but the results have been shown to be far more effective than even paid advertising such as Google Ads or PPC (pay per click). You can expect to see results within just one month.The process we use is relatively complex and requires detailed work. Basically, the dynamic links are placed onto your site following pages from a selection of websites boasting an excellent authority with Google. This way your site earns a better reputation and gains better SEO . When starting work on backlinks, we are never tempted to insert poor quality backlinks. That would seriously discredit the reputation of a site and affect its SEO negatively. Each link has to be as natural as possible while being effective. We therefore put all our expertise at your service to guarantee you the best possible results. Apply for a free Keyboost test and rank higher in Google! 



Learn about search engine optimization through our educational SEO newsletter


Knowledge is power, which is why we make available to you our free SEO newsletters. Subscribe to them here to receive our informative lessons on:

  1. Getting more customers to your website
  2. The secrets of Google unraveled

Each newsletter that arrives in your email box will build on your understanding of SEO so that you can optimise your site better and drive up your organic search results. The newsletters form part of a comprehensive SEO course. They explain the process of keyword research and how to format correctly your page content for your target keyword. Other topics covered include building backlinks, SEM (search engine marketing), best website structure, design and UX practice, advice for use of calls-to-action, and much more. Take advantage of our educational newsletter series now and subscribe for free.



Need more personal help with your SEO?


If you’re starting from scratch with your website or you need a full SEO audit of your site, Keyboost Company’s consultant team is here to help. One of Europe’s leading SEO consultancy companies, we have been helping our clients optimise their websites for more than 15 years. Our consultants supply a range of SEO services. Not sure what you need to improve your site’s ranking? Why not talk over your situation with one of our team? We’ll quickly get a good overview to point you in the right direction. Then, if it’s what you feel is needed, we’ll perform a SEO audit to provide search engine optimization advice, in one package, that can be put in place step by step. Take the first step: fill in the form for a free Keyboost test! 



Practical help from keyboost’s consultants


We’re well aware that every website has different obstacles and goals linked to your competition and target audience. Our aim is the same as yours. To boost your website’s organic search engine optimization (SEO) visibility. Email us at or call directly at +44 3308 084797.



Different types of backlinks have different values


Most often a backlink to your website consists of a piece of text, the anchor text. Based on that text, Google attributes a value to the link. It’s important that your website has as natural a link profile as possible: A good mix of different backlinks to your website ensures that your link profile looks good for Google. We put some options for you in a row.



Anchor text with an exact match of the keyword: pros and cons


In this case, the text of the backlink exactly matches the keyword for which that particular webpage or landing page is optimized. These are very valuable backlinks when coming from valuable websites, but not when they come from questionable sites. Using this type of backlinks in large quantities was a “black hat” technique to make a particular web page score well for a particular keyword. Nowadays, Google easily sees through this: if the anchor text of too many links – or worse: of all of them – from other websites exactly matches a particular keyword, there’s definitely something going on. Links with anchor text with an exact match are fine on some valuable and relevant external websites, but be aware of an overdose.



Anchor text with a partial keyword match, a natural technique


If your webpage is optimized for the keyword “backlinks”, possible examples of these anchor texts are: “Benefits of backlinks”, “More visitors thanks to backlinks”, “Good backlinks via Keyboost” or longer anchor texts like “A better position in Google thanks to smart backlink usage”. These backlinks are more natural than those with exactly the keyword as anchor text. But take care: if the exact keyword is used too often in the backlinks, even partially, Google starts to distrust those as much as when you are using the exact keywords too often on your own web pages (“keyword stuffing”).



Keyword-related anchor texts


These are synonyms of the keyword and related words to the keyword for which your landing page has been optimized. Examples of such anchor texts for a landing page optimized for “backlinks”: “Inbound links”, “Place some links”, and “Linkbuilding service”. Find out which related words are relevant to your keyword by doing a keyword analysis.



Generic links (links that have little content on their own)


Click here”, “Read more”, “More infomation” etc. In most tips on writing good web content, it is recommended to avoid these types of non-relevant anchor texts and always use relevant once. In practice, these kinds of links often occur, so Google finds them very natural. For human users, those links can be optimized without losing the generic character: “Click here for tips on backlinks”, “More info about good backlinks”



Naked links (most simple and natural links)


These backlinks are in the form of a URL or internet address: “”, “”, “”. These types of links are highly recognizable, both for human users and for search engines.



Anchor texts with brand name or company name


Backlinks with in the anchor text the name of your business or brand name, such as “Keyboost” or “SEO Page Optimizer”. Google easily identifies the relevance of these anchor texts for your website. But still more profound: they confirm the reputation of your company and/or your products or services as a strong brand.



A few special links: images and internal links



Using an image as a link


It is possible to use a picture as a link. Google and other search engines can not (yet) really ‘see’ an image and do not know how relevant it is for the external page or the landing page. For this, they rely on the ‘alt’ information in the image tag. That ‘alt’ information should therefore also be considered as anchor text of a link or a backlink.



Internal links: point people to the right place on your own website


Backlinks are links from other websites to your website, internal links are links from your own website to other web pages within your website. In practice, those links are of little value to Google, but such internal links are important, even necessary, to achieve a certain percentage of links per page, to make sure Google estimates your website in terms of form and content to have a comparable value to competing websites. Also the anchor text of internal links is important.Do you want to learn more about backlinks and linking? Then subscribe to our educational newsletter series for free or contact us directly by mail – – or by phone – +44 3308 084797.



Check your links now


If backlinks are essential to SEO a web page, you know now that it’s also important to place text links (hyperlinks) linking to internal and external pages. You can check if your page contains enough links and if they are well built compared to the keyword of your page by performing an analysis with SEO Page Optimizer. SEO Page Optimizer is a free tool that you can use daily to analyze your site. It lets you know if your page is optimized for SEO. This tool assesses all the main elements of your pages: tags, text content with bold words, page titles but also the links placed in your content. For each element analyzed, you’ll receive a score and tips for improvement. The closer you get to the perfect score, the better your SEO. Don’t worry if your test results are not satisfactory. You can easily improve on them by following the recommendations listed below each test point. Try out SEO Page Optimizer now.   Different types of backlinks have different value