Backlinks contribute up to 50% of your SEO juice. What are they? Each is an inbound backlink to your website from another site. Other websites link to you to endorse or share your content. Google views this positively as an indication of your popularity and worth. More backlinks mean you get indexed higher by Google.
Google doesn’t take a blanket backlink approach. It prioritises backlinks it sees as high quality. These are backlinks to your site from others that are clearly in a related niche, share keyword topics, or are themselves popular sites. So it’s worth seeking each strong backlink out: by creating strong content or by developing relationships and reaching out to relevant websites for a do-follow link. Winning backlinks from highly-trusted domains can lead to a hefty boost to your own authority or TrustRank. If you have backlinks from universities, professional organizations, government websites, and non-profit organizations, each backlink will push your site up the rankings.
Are your backlinks good quality? You can check for yourself in your Google Analytics account. Do you want to be associated? Are there backlinks you don’t recognize? These could be spam backlinks you should remove. If you’ve been ever been tempted to buy from a link farm company and have poor quality links, we would advise you to remove each unwanted backlink too. There are free online tools you can use as a backlink checker. Just google ‘backlink checker’.
Try our free Keyboost backlink trial! You’ll see results fast. Keyboost uses a specialized backlink technique to research sites in your niche for your target keyword that are relevant and authoritative to place these important indicators of endorsement from. Try it now. We offer one free Keyboost test per domain if your webpage has a top 100 position in Google for a given keyword.
If backlinks contribute to around 50% of your SEO power, it’s the content on your webpages that gives the other 50%. But this holds true only if your content is keyword-optimized well and formatted according to Google’s best practice, making the right use of the meta elements. Want to check yours? Our on-page checker, SEO Page Optimizer, is free to use. We give all our customers one free use per day and you can order more analyses by the checker if you need them.