Why is a place on the first page of Google search results so important?
Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers a lot less.
Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.
Research figures from Chitika – 2013
There are also huge variations on the first page of organic search results: a website in first place obtains five times more visitors than the website that is in fifth place, for example.
But one thing is certain: if your website is not on the first page of search results, it might as well be invisible to the average internet user.
A place on the first page, even 9th (CTR = 2.6%) or 10th (CTR = 2.4%), delivers the same number or more visitors than an average advert with Google Ads (CTR = 2.5%) – and you have to pay for these every time. (*)
(*) CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, ten click through to the underlying web page.
Keyboost UK Ltd has developed a range of tools to increase the position of your website in Google’s organic search results. Try two of them for free:
Seo Page Optimizer tells you how many words, keywords and related words all of the content components must contain in order to achieve a good position in Google for a specific keyword. You can compare the figures from your own web page with those of web pages that score highest with Google and you will also be provided with a list of the keyword-related words. Try the free version of SEO Page Optimizer for a free keyword analysis for one web page per day.