The Aim: The First Page of Search Results in Google

Why is a place on the first page of Google search results so important?


Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers a lot less. Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.

Research figures from Chitika – 2013

There are also huge variations on the first page of organic search results: a website in first place obtains five times more visitors than the website that is in fifth place, for example. But one thing is certain: if your website is not on the first page of search results, it might as well be invisible to the average internet user.


(*) CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, ten click through to the underlying web page.


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