Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers a lot less. Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.
Research figures from Chitika – 2013
There are also huge variations on the first page of organic search results: a website in first place obtains five times more visitors than the website that is in fifth place, for example. But one thing is certain: if your website is not on the first page of search results, it might as well be invisible to the average internet user.
(*) CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, ten click through to the underlying web page.
Keyboost UK Ltd has developed a range of tools to increase the position of your website in Google’s organic search results. Try two of them for free: