The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, then click through to the underlying web page.
As indicated by Google themselves, about Ads-adverts: “In the search network, a click frequency is regarded as good if this is 1 percent or higher.” (https://support.google.com/adwords/answer/1722035?hl=en) Research has shown (Accuracast, 2009) that the position is also relevant; first place in adverts (8% CTR) is better than fifth place (1% CTR) and the average CTR for a Google Ads-advert is around 2.5%.
People tend to go to the organic search results for a search in Google, rather than the adverts that appear. The link that is in 1st place in the organic search results has a CTR of 35%, second place provides a CTR of around 15%. The ninth place, the penultimate position on the first page of search results still equates to a CTR of 2.6%, so higher than the CTR for an average Ads-advert.
Research figures from Chitika – 2013
The higher your web page is in the top 10, the more visitors it will have.
Google Ads adverts deliver fewer visitors than a place in the top 10 of organic search results, but there are practical – and expensive – alternatives to get your web page onto the first page of the search results.
Keyboost UK Ltd has developed a range of tools to increase the position of your website in Google’s organic search results. Try two of them for free:
Seo Page Optimizer tells you how many words, keywords and related words all of the content components must contain in order to achieve a good position in Google for a specific keyword. You can compare the figures from your own web page with those of web pages that score highest with Google and you will also be provided with a list of the keyword-related words. Try the free version of SEO Page Optimizer for a free keyword analysis for one web page per day.