The structure of your website: Maintain this structure It is beneficial when your website expands naturally: returning visitors are regularly provided with new information and search engines will give growing websites a better score. Keep your website from becoming messy and maintain the 3-layer structure. Use internal links wisely When referring to information
Set up navigation according to the structure of your website A well thought-through structure automatically guarantees clear navigation and sound menu classification. Keep it simple for visitors and make menu item names short and logical. Search engines will also appreciate this. Invoke trust by following internet conventions as effectively as possible, even though
The structure of your website: 3 layers A good structure guarantees smooth and clear navigation through your website. This is important for your visitors, but also for search engines: they can then find the full content of your website in order to process it in their search results. Three layers is ideal
No. 3 of 3 important tips: Carefully define the objectives of your website. Be aware of the objectives of your website and aim at meeting the expectations of your visitors. Objective of a webshop: convert visitors into customers Objective of an informative website: offer info to visitors as efficiently as possible Make sure
What exactly is ‘duplicate content’? When blocks of content – and more specifically text content – appear in different places on the internet, identical or mostly identical, then we are dealing with double or duplicate content. By ‘different places’ we mean different urls, or on the same website (the domain name will be identical, for
In any case, the average internaut will point out a clear distinction between Google and God: Google does answer when you ask a question (= launch a search), and often accurately as well. But does the search engine therefore deserve divine worship? A blessing or a punishment for people who depend on the internet? People
Since 2014, Deloitte is annually looking for Belgium’s fastest growing technology companies for the Technology Fast 50. Participants are evaluated based on of self-developed technology, innovation and revenue growth. The Deloitte Technology Fast 50 award is given to the company with the fastest growing percentage of revenue in the last four years. Strong growth thanks
No. 2 of 3 important tips: Create your website with your target audience in mind. You know your customers and, therefore, your target audience. Imagine what appeals most to the people in your target audience. Content that is genuinely relevant will influence your visitors quicker and more profoundly. Visitors that have been influenced in
No. 1 of 3 important tips: Keep it simple Internet users are an impatient lot. They quickly want to find the information they are looking for. Make it as easy as possible for your users and ensure your message comes across crystal clear. Keep it brief Avoid moving images, they are distracting Implement
Useful tips for creating your website This series of blog posts provides you with an opportunity to get even more results from your company’s website: more customers, more orders, more subscribers, etc. Creating a good website and writing effective web copy is a genuine art. You can outsource it to iPower, but still retain
