Why is a place on the first page of Google’s search results so important?
Well, the sad truth is that a place on the second page brings very few visitors. A place on the third or following pages, brings even a lot less visitors. Websites that are on the first page of Google’s search results account for 91.5% of all visitors that surf to a website using a search engine. Websites on the second page will get only 4.8% of these visitors and websites on the third page 1.1%.
Research figures from Chitika – 2013
There are also huge variations on the first page of the organic search results: for example, a website in first place will obtain five times more visitors than the website in fifth place. But one thing is certain: if your website is not featured on the first page of the search results, it is as good as invisible to the average internet user.
Conclusions:
- Your webpage is better off getting onto the first page of the organic search results, the other pages will bring hardly any visitors.
- A position on the first page, even 9th place (CTR = 2.6%) or 10th place (CTR = 2.4%), will deliver the same amount or more visitors than the average Google Ads-advert (CTR = 2.5%) – and you have to pay for these every single time. (*)
(*) The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that out of one hundred people that see an advert or a link, ten actually click through to see the underlying web page.
Experience what Keyboost could mean for your website – free of charge
Keyboost has developed a range of tools to improve the position of your website in Google’s organic search results. Test two of them for free:
- Keyboost facilitates an increase in value of your website in – amongst others – Google. Test Keyboost free of charge for a maximum of 4 focus keywords – your website will also go up in the rankings for a lot of other related keywords. Click here to go the request form for a free and non-binding Keyboost test.
- Seo Page Optimizer informs you of how many words, keywords and related words all the content components of your website shoud contain to reach a good position in Google’s ranking for a specific keyword. You can immediately compare the figures of your own webpage with those of the webpages that score the highest in Google, and you will also be provided with a list of keyword-related words. Try the free version of SEO Page Optimizer for a free keyword analysis for one webpage per day.
Would you like more information about optimising your website to achieve higher positions in Google’s search results?
Call us: +44 3308 084797 – or mail us – info@keyboost.co.uk.
