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Attract more customers to your website The content of your website: use summaries where possible

The content of your website: Use summaries where possible

People love lists – when they are not too long.
Numbered summaries are ideal for lists that are complete and have to be followed in a particular order, f.i. checklists.

Summaries using bullets are also effective.

• Start with the longest item, or – even better, make the most important piece of information a bit longer and put it first.
• The first item is the most important one.
• Summaries are easy to scan.
• Summaries that are too long are counterproductive, 3 to 5 items are ideal.
• 7 items is risky, rather keep it short.

Next blog post: the content of your website: relevant titles and subtitles