The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that out of one hundred people that see an advert or a link, ten actually click through to see the underlying web page.
According to Google, a CTR of 1% is good for an Ads-advert.
Google states about Ads-adverts: “In the search network, a click frequency of 1 percent or higher is deemed good” Research shows (Accuracast, 2009) that the position of the advert is also relevant, first place (8% CTR) is better than fifth (1% CTR) and the average CTR for a Google Ads-advert is around 2.5%.
The CTR of a high ranking position in the organic search results
People tend to regard the organic search results for a Google search, rather than the adverts that appear. The link appearing in 1st place of the organic search results has a CTR of 28.5%, second place has a CTR of around 15.7%. The ninth place, the one before last position on the first page of the search results still has a CTR of 2.5%, which is higher than the CTR of the average Ads-advert. Research figures from Sistrix – 2020
Conclusions:
- Your webpage is better off reaching the first page of the organic search results, the other pages will hardly generate visitors.
- The higher your web page ranks in the top 10, the more visitors it will receive.
- Google Ads-adverts bring fewer visitors than a position in the top 10 of the organic search results, but they are a practical – and expensive – alternative to get your web page onto the first page of the search results.
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- Seo Page Optimizer informs you of how many words, keywords and related words all the content components of your website shoud contain to reach a good position in Google’s ranking for a specific keyword. You can immediately compare the figures of your own webpage with those of the webpages that score the highest in Google, and you will also be provided with a list of keyword-related words. Try the free version of SEO Page Optimizer for a free keyword analysis for one webpage per day.
Would you like more information about optimising your website to achieve higher positions in Google’s search results?
Call us: +44 3308 084797 – or mail us – info@keyboost.co.uk.
